One of the most challenging aspects of running an ad in the newspaper or phone book is deciding what you are going to squeeze in that tiny amount of space you are paying thousands of dollars for. I’m sure you have many great selling points you would like to convey to your potential customers, but only enough room for one or two thoughts.
Fortunately with internet marketing, this isn’t a real problem. When you are marketing your website, once your prospects enter your website, you will have the opportunity to show them all kinds of incredible things about your business. Great selling points that you can display on your website include:
1) Testimonials or reviews from other customers. This is a fantastic way to show your audience that your company has a history, is reliable, and does quality work.
2) Pictures and even videos of your business.
3) Information that can be as general or specific as you like. Many companies like to summarize everything first, and then give people the option to dive deeper into the website to learn more about the company.
Are you getting excited yet?
Think of it like this, a newspaper ad is a piece of paper that doesn’t have the ability to include more information than what is already there. For the prospect to explore further, they will need to take action such as calling a phone number or going to your place of business. A website, on the other hand, is more like a living breathing thing. It has the ability to show the prospect all kinds of exciting information, that can even be tailored to meet the interest of the person at hand.
We would love to sit down with you and explore how we can help turn your website into a powerful selling tool.