One of the hardest parts of marketing is coming up with a game plan. In more traditional forms of advertising, it is difficult to gauge how successful your competition is when they are, for example, sending out flyers to their prospective customers. Fortunately, with internet marketing, a good search engine analyst can tell a great deal by studying your competition. You would be surprised how much information is publicly available, and how little work it often is to simply duplicate the work of your competition and jump ahead of them in the rankings.
A good search engine marketer is able to easily see:
1) The current positioning of your competition
2) The amount of promotion your competition has done to get to the top of the search engines
3) The “keywords” that your competition is targeting (this is very important!)
4) The type of sales approach they are employing to convert their current website visitors into paying clients
In some situations such as smaller towns, there might not be much to study in terms of local companies that are excelling online. That’s okay though, because there is so much to gain from examining the search engine campaigns of similar companies in larger cities. When you are able to study from someone in an ultra-competitive area and apply it locally, domination will come easy!
Search engine marketing may be something new to you, but it isn’t to us. We know what it takes to get companies traffic from the internet. We would love to show you what we can do to help you.